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Enhance Iowa Board awards Sports Tourism grant to Iowa City

May 5, 2022

For more information, contact,

Jessica O’Riley, Iowa Economic Development Authority

Enhance Iowa Board awards Sports Tourism grant to Iowa City

May 5, 2022 (DES MOINES) – At today’s meeting, the Enhance Iowa Board awarded a $102,675 Sports Tourism grant for the 2022 and 2023 Men’s and Women’s Freestyle World Cup events in Iowa City.

The details for the project receiving a Sports Tourism grant are as follows:

Event Name: 2022 and 2023 Men’s and Women’s Freestyle World Cup, Iowa City
Event Dates: December 10-11, 2022, and December 9-10, 2023
Total Project Budget: $205,350
Amount Awarded: $102,675
Description: A national wrestling audience will be captured with targeted digital advertisements; strategic partnerships with USA Wrestling and Washington DC-based Wrestle Like a Girl; a multitude of surrounding state wrestling news outlets; and through the university sports marketing department in Iowa and across the Big Ten.

The Sports Tourism program provides financial assistance for projects that market or promote sporting events in Iowa. Eligible sporting events include professional, collegiate and amateur level sporting events that occur in Iowa. Funding for the program was appropriated during the 2021 legislative session.

The Enhance Iowa Program provides financial incentives to communities for the construction of recreational, cultural, educational or entertainment facilities that enhance the quality of life in Iowa. To date, 99 Community Attraction and Tourism (CAT) grants have been awarded by the board, totaling $31,508,183. The next Enhance Iowa Board meeting is scheduled for June 2, 2022.

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