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Tangles Salon in Keokuk wins Statewide Open 4 Business Pitch Contest

August 1, 2023

For more information contact:
Staci Hupp Ballard, 515.348.6245

Tangles Salon in Keokuk wins Statewide Open 4 Business Pitch Contest
Five Iowa Businesses Take Home Awards

August 1, 2023 (Sioux City, Iowa) – Tangles Salon in Keokuk topped four competitors in a statewide pitch contest held Tuesday evening in Sioux City. Five businesses from Main Street Iowa communities across the state competed in the final round of the Open 4 Business contest. All five businesses received awards presented by Gov. Kim Reynolds and Debi Durham, director of the Iowa Economic Development Authority (IEDA) and Iowa Finance Authority.

“Let me tell you how tough this was – everyone is going home a winner,” Durham said. “The ideas pitched by these small business owners reflect the creativity, community spirit and strength of Main Streets and downtowns across Iowa.”

Tarla Price, who owns Tangles Salon, won a $20,000 grant for a salon expansion that also includes a new boutique and an apprenticeship program for cosmetologists.

“This will make a huge impact on Keokuk and southeast Iowa,” Price told the judges.

The first runner-up, Iowa Running Company in Cedar Rapids, won $15,000. The second runner-up, Heron Kross in Ottumwa, won $10,000. Two honorable mentions, Glyn Mawr Winery – The Local in Mount Vernon and The Serving Café in West Branch, each won $5,000.

Read more about the five finalists.

The contest drew 20 applicants, which a first-round panel of judges narrowed to five finalists in June. On Tuesday, each finalist had five minutes to pitch their ideas to the following state-level judges: Lisa Shimkat of America’s Small Business Development Center Iowa; Vada Grantham of Des Moines Area Community College; Rand Fisher of Iowa Area Development Group; and Deb Giarusso of Advance Iowa.

This is the ninth year of the Open 4 Business contest, which is open to businesses in the 54 Main Street Iowa districts across the state.

The grants are administered through IEDA’s Iowa Downtown Resource Center and Main Street Iowa programs.

For more information about the Main Street Iowa Open 4 Business program, contact Robin Bostrom of Main Street Iowa at 515.348.6176 or

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